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About NAOT


NAOT Footwear - Experience the Natural Freedom

NAOT was founded in Israel in 1942 and has become a leading manufacturer of comfort footwear. Over 80% of the company's products are exported to major markets around the world including the United Kingdom, North America, Canada, Australia and many other countries.

NAOT company is proud to be on the list of the world's ten leading companies in the comfort category.

Each year NAOT's seasonal range features a rich variety of shoes, boots, clogs and sandals for men and women and they are designed in line with the latest world fashion trends.

Click on a heading below for more information.

Durability and quality
Support and massage
The twenty-first century Flexi line
The removable footpad
Caring for your NAOT footwear


Durability and quality

NAOT footwear is highly durable thanks to the use of materials of the highest quality and our uncompromising and strict quality control. The materials have been specifically developed and adapted to withstand the conditions of varying climates and environments around the world.

The upper is made of fine natural Italian leather that breathes and keeps the foot fresh.
 

The footpad is made of natural materials that are shock-resistant and absorb perspiration.
 

The sole is constructed of high-quality rubber, polyurathane and latex that retain flexibility and are highly resistant to erosion.

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Support and massage

The NAOT footpad possesses a supportive anatomical structure that encourages a natural and correct posture.
 

The insole adjusts to the foot like a footprint in the sand. This alignment improves within a short time, so the feeling of comfort increases as time passes.
 

The anatomical support distributes the weight of the body equally over the entire foot, massaging, and releasing pressures caused by other parts of the body. The footpad is particularly wide and enables the foot to rest and relax.
 

The flexible, shock-absorbent sole enables the foot to move gently and continuously.

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The twenty-first century Flexi line

A new, unique technological development that possesses three major properties:

The removable footpad
Light weight
A high degree of flexibility, developed through special technology enabling a personal anatomical match with the structure of the foot.

The unique technological production process, up-to-date design, functionality and uncompromising quality are the secret of Flexi's success.

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The removable footpad

Removing the footpad from the sole allows for cleaning and ventilation.
 

After a great deal of use the insole can be replaced with a new one, available at NAOT of Kew.
 

Although the footpad can be replaced with a customised orthopedic/medical insole as required, our unique technology applied to its construction combines a blend of natural latex with light flakes of cork, whose function is to adapt to the shape of the foot, absorb shocks and remove moisture from the foot. All substances used in the footpad are 100% natural.
 

The footpad is coated in quality, comfortable suede that helps to absorb moisture.
 

A layer of natural latex sponge padding absorbs shocks and provides a caressing softness while walking.

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Caring for your NAOT footwear

NAOT shoes and sandals are extremely well made for durability. Still, good care will extend the life of your footwear, and provide you with a longer duration of walking pleasure. The following instructions will help you take better care of your new NAOT footwear:

Keep shoes and sandals away from extreme temperatures.

   
Keep them dry. If they become wet, wipe dry immediately and allow the shoes or sandals to air-dry completely.
   
If the suede or nubuk leathers become soiled, use the specially designed NAOT brush to remove debris.
   
Try removing any minor stains with a mild soap. If the stain persists, consult us for a professional cleaning product appropriate to the leather of the footwear. Test a small, unseen area before using any chemical cleanser on the entire shoe.
   

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